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Tomorrow Media specialises in analysis, seminars, training and communications.
Clients include: Svenskt Flyg, Unilever, the Swedish Environmental Research
Institute (IVL), SISAB, Swedbank, WWF, SKB, the Swedish Association of Graduate
Engineers, Svenska Kraftnät, the Swedish Environmental Protection Agency and Swedwood.
Among our major assignments:
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The Volvo Environment Prize
Tomorrow Media AB managed communications for the Volvo Environmental Prize. The
job included consultancy and PR, media contacts, seminars and the prize-giving
ceremony as well as production of a film about the prizewinner.
The Swedish Environmental Research Institute (IVL)
The brief was to increase the visibility of IVL and awareness of the institute’s capacities. The solution was IVL Kunskap (Knowledge) a unit to arrange training and seminars for professionals in the
environmental/sustainability field. Over three years, Tomorrow Media helped put
the operation on its feet and create content, a website, marketing strategies
and structure.
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Sustainability report for Sveaskog
Claes Sjöberg was an advisor when Sveaskog, Sweden’s biggest forestry owner, produced its first sustainability report. The two-year assignment included comprehensive analysis of business ratios and
indicators, internal organisation, training and production.
Book on CSR and business
Tomorrow Media wrote and produced From Defensive to Proactive — Companies and Sustainable Growth. The book is a broad introduction to Corporate Social Responsibility (CSR) and
includes field studies and analyses of how businesses tackle sustainability
issues. The publisher, the Confederation of Swedish Enterprise, printed the book in both Swedish and English. Claes Sjöberg has presented the book at a number of conferences — in Stockholm, Oslo, Brussels and London, as well as Johannesburg and Kitakyushu.
From Defensive to Proactive as PDF
Sunn vekst – CSR in Norwegian
Tomorrow Media was commissioned by the Confederation of Norwegian Enterprise
(NHO) to produce a book about CSR. The resulting Sunn Vekst (Sound Growth) was based on a previous Tomorrow Media publication, From Defensive to Proactive — Companies and Sustainable Growth, but with field studies on Norwegian businesses that were addressing environmental and social responsibility issues. Also included was
analysis of the Norwegian public dialogue on CSR. The job took a year and
entailed extensive interviews with experts at Norwegian companies as well as
seminars and presentations.
IKEA – an environment and social responsibility report
Tomorrow Media was asked to help produce IKEA’s first public report on the environment and social responsibility. The assignment included analysis, advice and content. The full report was downloadable from the IKEA website and was also published in a briefer, printed version in about 20 languages. The print version explains in clear language what IKEA is doing for the
environment and social responsibility.
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